You're running your own Google Ads. Here's how to know if it's actually working.
Advestigate reads your account (read-only — it can't change anything), runs the 30+ checks a professional auditor would, and hands you a plain-English report: what's broken, roughly what it costs per month, and what to do first.
$25/mo after a 14-day free trial · cancel in one click
Advestigate
Google Ads Account Audit
BlueRidge Plumbing Co. · last 90d · sample data
43/100
Health score
6
Critical issues
11
Warnings
$1,464/mo
Est. wasted spend
- Critical
Conversion actions recording recently
2 primary conversion action(s) have recorded nothing in 30+ days — likely broken tags.
"Contact Form Submit" (submit lead form): last fired 74 days ago
- Critical
Spending campaigns attribute conversions
1 campaign(s) spent money over 90 days without a single recorded conversion.
"Display – Remarketing (old)": 940 spent, 1240 clicks, 0 conversions
-$313/mo
- Critical
Broad match paired with Smart Bidding
Broad match keywords are running without Smart Bidding — Google is matching loosely with no conversion signal to rein it in.
"Search – Emergency Plumbing" › "Emergency Plumber": 1930 on broad match under manual cpc
-$329/mo
- Critical
High-spend keywords that never convert
3 keyword(s) burned meaningful budget over 90 days without one conversion.
"plumber" (broad) in "Search – Emergency Plumbing": 690 spent, 240 clicks, 0 conversions
-$453/mo
- Critical
Negative keywords in place
1 spending campaign(s) have zero negative keywords and there are no shared negative lists — every irrelevant search is eligible to cost money.
"Search – Emergency Plumbing": 0 negatives, 4360 spent
-$174/mo
- Critical
No negative keyword conflicts
1 negative keyword(s) are blocking keywords that actually convert.
Negative "diy" in "Search – Drain Cleaning" blocks converting keyword "diy drain cleaning" (1 conversions)
- Warning
No duplicate conversion counting
Multiple primary conversion actions in the same category are likely double-counting results.
submit lead form: "Contact Form Submit", "Contact Form (old GTM)"
- Warning
Auto-tagging enabled
Auto-tagging is disabled, so clicks can't be matched to what happens after them.
Sound familiar?
The symptoms of a leaking account
- Spend goes up, leads don't.
- Google's recommendations feel like they mostly help Google.
- You're not sure your conversion tracking counts the right things.
- Clicks come from searches that have nothing to do with your business.
- You inherited the account from someone and don't know what's safe to touch.
What the audit tells you, concretely
- Which keywords burn money and never convert — named, with the amounts.
- Whether your conversion tracking is trustworthy — broken and double-counting tags are the most common finding.
- Where settings leak spend — Display expansion, location settings, missing negative keywords.
- What to fix first — findings are ordered by severity and dollar impact, not alphabetically.
Where this fits
Between the free grader and the $200/mo agency
Free graders exist to book you a sales call. Agencies are worth it when you're ready for managed service. This is the honest middle: real depth, no upsell, priced for a business checking its own work.
| Feature | Advestigate | Free graders | Hiring an agency |
|---|---|---|---|
| Cost | $25/mo | Free (then the sales call) | $200–2,000/mo |
| Depth of analysis | 30+ specific checks | Surface-level score | Deep (if they're good) |
| Names the exact keywords & campaigns | |||
| Estimated cost of each problem | Sometimes | ||
| No sales agenda behind the report | |||
| Re-run weekly to track progress | Limited | ||
| Requires giving edit access |
Longer version: Advestigate vs. free Google Ads grader tools
Pricing
One plan. Less than a single wasted click-day.
Self-managed
Self-Serve
For businesses running their own Google Ads
$25/month
- 1 connected Google Ads account
- 4 full audits per month (weekly health checks)
- All 30+ checks with plain-English explanations
- Estimated monthly waste per finding
- PDF report download
- Email support
Every plan starts with a 14-day free trial. No card required to start; cancel in one click from billing settings.
Proof
Results from self-managed accounts
[ Placeholder — before/after results and testimonials from beta SMB users ]
Real material goes here before launch. Nothing on this site is invented.
Find out what your account is wasting this month
Connect read-only, get your report in minutes. If everything passes, that's worth knowing too.
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