You're running your own Google Ads. Here's how to know if it's actually working.
Advestigate reads your account (read-only — it can't change anything), runs the 30+ checks a professional auditor would, and hands you a plain-English report: what's broken, roughly what it costs per month, and what to do first.
$25/mo after a 14-day free trial · cancel any time
Advestigate
Google Ads Account Audit
BlueRidge Plumbing Co. · last 90d
43/100
Health
6
Critical
11
Warnings
$1,464
Waste / mo
- Critical
Conversion actions recording recently
2 primary conversion action(s) have recorded nothing in 30+ days — likely broken tags.
- Critical
Spending campaigns attribute conversions
1 campaign(s) spent money over 90 days without a single recorded conversion.
-$313
- Critical
Broad match paired with Smart Bidding
Broad match keywords are running without Smart Bidding — Google is matching loosely with no conversion signal to rein it in.
-$329
- Critical
High-spend keywords that never convert
3 keyword(s) burned meaningful budget over 90 days without one conversion.
-$453
Showing 4 of 21 findings
View full sample →The symptoms of a leaking account
- Spend goes up, leads don't.
- Google's recommendations feel like they mostly help Google.
- You're not sure your conversion tracking counts the right things.
- Clicks come from searches that have nothing to do with your business.
- You inherited the account from someone and don't know what's safe to touch.
What the audit tells you, concretely
- Which keywords burn money and never convert — named, with the amounts.
- Whether your conversion tracking is trustworthy — broken and double-counting tags are the most common finding.
- Where settings leak spend — Display expansion, location settings, missing negative keywords.
- What to fix first — findings are ordered by severity and dollar impact, not alphabetically.
Between the free grader and the $200/mo agency
Free graders exist to book you a sales call. Agencies are worth it when you're ready for managed service. This is the honest middle: real depth, no upsell, priced for a business checking its own work.
| Feature | Advestigate | Free graders | Hiring an agency |
|---|---|---|---|
| Cost | $25/mo | Free (then the sales call) | $200–2,000/mo |
| Depth of analysis | 30+ specific checks | Surface-level score | Deep (if they're good) |
| Names the exact keywords & campaigns | |||
| Estimated cost of each problem | Sometimes | ||
| No sales agenda behind the report | |||
| Re-run weekly to track progress | Limited | ||
| Requires giving edit access |
Longer version: Advestigate vs. free Google Ads grader tools
One plan. Less than a single wasted click-day.
Self-Managed
Self-Serve
For businesses running their own Google Ads
$25/month
- 1 connected Google Ads account
- 4 full audits per month (weekly health checks)
- All 30+ checks with plain-English explanations
- Estimated monthly waste per finding
- PDF report download
- Email support
Every plan starts with a 14-day free trial. No card required to start, and the trial never converts to a paid plan on its own.
Built for businesses managing their own growth
Zero Guesswork
Instead of confusing Google recommendations that just ask you to increase budgets, get an objective third-party audit.
Immediate Fixes
Action items sorted by monthly cost impact so you can fix the biggest budget bleeders during your afternoon coffee.
Safe & Read-Only
Advestigate only reads reporting data. It has no code that pauses, edits or creates anything, so every change stays in your hands.
Find out what your account is wasting this month
Connect read-only, get your report in minutes. If everything passes, that's worth knowing too.