Every Google Ads account is leaking money. See exactly where.
Advestigate is a read-only audit tool for Google Ads. Connect an account through Google's own sign-in, and it reviews 90 days of reporting data against 32 checks, then gives you a branded PDF report showing what is wasting budget and what to fix first.
- No credit card required
- Never changes your campaigns
- Disconnect in one click
BlueRidge Plumbing Co.
Sample account · fictional data · last 90 days
- $1,464/mo
- Estimated waste
- 43/100
- Health score
- 21/32
- Checks flagged
- −$453/moCritical
High-spend keywords that never convert
3 keyword(s) burned meaningful budget over 90 days without one conversion.
"plumber" (broad) in "Search – Emergency Plumbing": 690 spent, 240 clicks, 0 conversions
- −$329/moCritical
Broad match paired with Smart Bidding
Broad match keywords are running without Smart Bidding — Google is matching loosely with no conversion signal to rein it in.
"Search – Emergency Plumbing" › "Emergency Plumber": 1930 on broad match under manual cpc
- −$313/moCritical
Spending campaigns attribute conversions
1 campaign(s) spent money over 90 days without a single recorded conversion.
"Display – Remarketing (old)": 940 spent, 1240 clicks, 0 conversions
- −$174/moCritical
Negative keywords in place
1 spending campaign(s) have zero negative keywords and there are no shared negative lists — every irrelevant search is eligible to cost money.
"Search – Emergency Plumbing": 0 negatives, 4360 spent
What every audit covers
One checklist, applied to every account, every time
32
Automated checks
Every audit runs the full checklist; each finding names the campaigns and keywords involved.
6
Areas reviewed
Conversion tracking, wasted spend, keywords, ads, budgets and bidding, structure and settings.
90 days
Of history analysed
Long enough to separate a bad week from a real problem.
0
Changes made to your account
Advestigate has no code that creates, edits, pauses or deletes anything in Google Ads.
Exactly what Advestigate does with your Google data
To audit an account, Advestigate needs to read its Google Ads reporting data. Here is everything it reads, why, and what it will never do.
What we read
Only for the Google Ads accounts you choose to connect.
- Which Google Ads accounts your login can access (account ID, name, currency)
- Campaign, ad group and keyword settings and performance for the last 90 days
- Ads, their approval status and ad strength
- Conversion actions and whether they are still recording
- Negative keywords, and how often the account has been changed
Why we need it
Every finding in an audit comes from this data — for example, a keyword that spent $690 with no conversions, or a conversion action that stopped recording 74 days ago. We use it only to run your audit and show you the results.
You connect on Google's consent screen. Google offers a single permission for its Ads API, so that screen describes it broadly — it would also allow changes. Advestigate only ever reads; it has no code that changes your account.
The raw data is processed while the audit runs and is not stored. We keep the audit results so you can compare over time.
What we never do
- Create, edit, pause or delete anything in your Google Ads account
- Read Gmail, Drive, your Google profile or any other Google service
- Sell your data, use it for advertising, or give it to data brokers
- Use your data to train AI or machine-learning models
You stay in control. Disconnect from the Accounts page and we revoke access and delete the stored token immediately — or remove access from your Google Account at any time.
Advestigate's use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. Read the full Privacy Policy and Terms of Service.
Built for small agencies and for advertisers who run their own ads
The same audit engine underneath. Pick the path that sounds like you.
Client-ready white-label audits in minutes, not afternoons
Hand a prospect a branded audit mid-pitch. Re-run a client's audit each quarter to show what improved. Keep every client account in one dashboard — without paying Optmyzr prices.
- Your logo, colours and footer on every report
- Shareable report link and downloadable PDF
- Client labels and per-account audit history
A plain-English answer to “why isn’t this working?”
Running Google Ads yourself and watching cost per lead climb? Get an independent health check that names what is broken and estimates what it costs each month — without hiring a consultant to find out.
- Conservative waste estimates: zero-conversion spend only
- Fixes ordered by how much they cost you
- Re-run any time to check your fixes worked
Sample account · fictional data · last 90 days
$1,464/month
Estimated wasted spend in our sample plumbing account, across 6 critical issues and 11 warnings. Only spend that produced zero conversions is counted, so every dollar flagged holds up when a client asks.
32 automated checks across the six places accounts lose budget
Each finding names the exact campaigns, ad groups and keywords involved, and — where the data supports it — what it is costing you each month.
Conversion tracking
Conversion actions that have stopped recording, duplicate primary conversions, campaigns spending with nothing measured, auto-tagging and GA4 linking.
Wasted spend
Broad match without Smart Bidding, Display expansion on Search campaigns, zero-conversion keywords and ad groups, and location settings that reach people outside your area.
Keywords & negatives
Missing negative keyword lists, negatives that block keywords which convert, duplicate keywords competing, oversized ad groups and low Quality Score.
Ads & assets
Ad groups with one ad or none, weak responsive search ad strength, legacy-only text ads, disapproved ads, and missing sitelinks or callouts.
Budget & bidding
Profitable campaigns capped by budget, budget flowing to campaigns that never convert, unrealistic target CPA or ROAS, and weak brand impression share.
Structure & settings
Ad scheduling, heavy reliance on Performance Max, accounts with little recent management, and clutter from paused campaigns.
Connect. Audit. Deliver. Nothing changes in your account.
- 01
Connect through Google
Sign in on Google's own consent screen — your password never reaches us. Or skip this entirely and try one of the built-in sample accounts first.
- 02
Run 32 checks on 90 days of data
Advestigate reads campaign, keyword, ad and conversion-tracking data and tests it against the full checklist. Most audits finish in under a minute.
- 03
Get the branded report
A health score, estimated monthly waste and a prioritised fix list — in the app, as a PDF and as a share link. Agency reports carry your branding, not ours.
Find what your Google Ads account is hiding
Run your first audit free on a real account or a sample one. No credit card required, and Advestigate never changes anything in your Google Ads account.