What Optmyzr actually is
Optmyzr is a full optimization suite: one-click bid and budget optimizations, a rule engine, script library, shopping campaign builders, alerting, and — among all that — account audits and reports. Its pricing starts around $249/month and scales with ad spend and account count. For a team managing dozens of accounts with six-figure monthly spend, the automation genuinely pays for itself.
Where the mismatch happens
Most 2–10 person agencies we talk to use a tool like this for two things: the audit that wins a pitch, and the report that keeps a client. The bid automation stays switched off — either because the accounts are too small for it to matter or because the team prefers to make changes by hand. That agency is paying roughly $3,000 a year for a PDF generator.
Advestigate is that PDF generator, sold on its own: 30+ audit checks, white-labeling, multi-client management, and nothing else. Because it does less, it can also promise something a management suite can't: access is read-only by design — the product has no code path that can modify a campaign, which makes the “connect your account” ask dramatically easier in a pitch.
| Feature | Advestigate | Optmyzr |
|---|---|---|
| Starting price | $39/mo | ~$249/mo |
| White-label audit reports | ||
| Estimated monthly waste per finding | ||
| Read-only by design | ||
| Bid/budget automation & rule engine | ||
| Shopping campaign tools & scripts | ||
| Alerting & monitoring | ||
| Accounts included at entry price | 5 | Varies by tier |
| Free trial without a card |
Optmyzr's pricing and features are as publicly listed at the time of writing and change periodically — verify current details at optmyzr.com before deciding.
Choose Optmyzr if…
- · You manage large spend where automated bid/budget optimization moves real money
- · You want one platform for audits, changes, scripts, and monitoring
- · The ~$3,000/yr price clears easily against the time it saves your team
Choose Advestigate if…
- · The audit and the branded report are what you actually use
- · You pitch with audits and want read-only access as a trust signal
- · $39–79/mo is the right size for a 2–10 person agency's tool budget